A recent article in the Physician Executive Journal of Medical Management (May/June 2009) raised the question: "What is the difference between a CMO and a VPMA?"
Cejka Search and the American College of Physician Executives (ACPE) teamed up to explore this question. Diverse viewpoints regarding the differences and similarities of these two roles were gathered from an online survey, discussion groups and personal interviews.
The resulting article explores how the healthcare marketplace is defining the CMO and VPMA roles today. While healthcare organizations and their physician leaders varied widely in their readiness to put a stake in the ground on this subject, there is certainly room for further discussion.
The key message is that organizations seeking to establish and develop a top physician leadership role should clearly define their clinical and business objectives upfront, then honestly assess the culture of their organization and its readiness to accept a physician executive. Then it will be ready to define a role that will attract and leverage the talents of the best physician executives available.
We’d like to hear from you.
How do you define the roles of CMO and VPMA? In your opinion, what is the difference between a CMO and a VPMA?
Join the discussion and debate! Click on the 'comment' button below.
No comments:
Post a Comment